Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. What to inclu… Read More

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can strengthen your operations. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Common b… Read More